Maybe the rule is that outdated media will skip a technological generation before coming back into vogue. Take radio, for instance, which was ailing for a while under the decades-long, imagistic regime of television. It’s not exactly back at full health, but with the advent of Internet audio, it’s more interesting than it has been in a long, long time.
If you count podcasts as radio, which I do, then you can say that I’m an avid radio consumer. In fact, many of the podcasts to which I subscribe are produced by the various public broadcasters available in the Western world: NPR, obviously, as well as PRI and the BBC too, so long as we’re using broad categorizations here.
Which is why I approached NPR’s new ‘youth-oriented’ program, “The Bryant Park Project,” with some trepidation. Any time a media outlet publicly declares its intention to reach a younger demographic, chances are good that the results will make me cringe. And I’m not even young anymore!
But as it turns out, “The Bryant Park Project,” which debuted on Monday, is not rife with affected jargon, zany sound effects or comedic narrative. To be sure, it’s cheekier than your average NPR show, and it has more than its share of ironic commentary. But it also happens to be substantive and entertaining — like a less stuffy version of “Morning Edition” that, hopefully, isn’t going to spend a lot of time interviewing Bob Dylan about why he’s such a genius. (At least I hope not.) The best thing about it is that it spends zero percent of its time condescending to its listeners. Well, okay, there is a fractional amount of condescension to be heard, true. But there’s far, far less than you’d expect from a program like this. I like it a lot and, more than ever, I’m convinced NPR knows what they’re doing in 21st Century media.
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