ThinkUp Transforms

Since leaving Etsy over the summer I’ve had the good fortune of working on lots and lots of interesting things with lots of interesting people. At some point, I will provide a more thorough accounting of what that stuff is, but one of the best projects on my plate is helping my friends Anil Dash and Gina Trapani with their new company ThinkUp.

ThinkUp was actually an app before it was a company. In fact, you can download the open source version right now, which you can install on your own server. Even with that old school distribution model for Web software, the product has already gained a devoted following of tens of thousands of users. Now Gina and Anil are transforming it into a centrally hosted service, easy enough for everyone to use without having to wrestle with the complexity of running your own server.

What is ThinkUp? Anil and Gina answer that question in great detail here and here, but I like to think of it as an insight engine for your social network activity. It looks at your postings and returns a myriad of fascinating statistics and revelations about the who, what, where, when, why and how of your tweets and updates. Aside from being really smart, it’s also loads of fun.

Gina and Anil’s ambition is not just to transform ThinkUp into a much easier to use, much more robust product, but also to build a new company in the process — a different kind of company. Like any startup, they want to achieve hockey stick growth, but they also want to do that in the framework of “a great tech company that’s focused on doing the right thing for our users, our community, and the Web.” They are just as proud of the list of privacy-compromising features that ThinkUp doesn’t engage in as what the software does do.

To pull this off, they are in the middle of a crowdfunding campaign that will fuel this journey. I encourage you to read all about it on the campaign page to get a sense of how unique their mission is, and join the campaign.

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Reading into Google Reader’s Story

A lot has been written already about Google’s announcement that it will shutter its Google Reader product on 1 July. It’s a decision that has infuriated many, partly because when the company launched Google Reader in 2005, its free price tag undercut and then virtually destroyed the market for competitive products.

Soon enough, Google Reader had become a de facto industry standard, even as it became more and more apparent over the years that the company cared little for the market that it had come to own. As its hegemony endured, an ecosystem of Google Reader-based feed reading clients came into being, like a city that builds itself on an earthquake fault line. If you were in the market for an RSS client at any time in the past three or four years, you’d have been hard-pressed to find one that wasn’t based on Google Reader. So once it passes into the next world, Google Reader will leave in its wake few if any robust alternatives for consumers to choose from.

There are some important takeaways from this unfortunate history. First in my mind is the fact that Google Reader didn’t beat every other feed reader purely because it was free. Google Reader won because it was an extremely well-executed example of interaction design.

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Just Email Me

My Flickr contacts can send me email through Flickr and my Facebook friends can send me email through Facebook — and this really irritates me. I wish people would stop doing this, and in fact I make it a habit to ignore most everything that comes through these channels. I already have a great channel that lets anyone, friend or stranger, contact me and it’s plain old, regular, basic, vanilla email.

There’s no shortage of email haters lately, and I admit that plenty of people with even busier schedules than my own must get tons more email than me and hate it. Still, I don’t think it’s exaggerating to say that I get a decent amount of email — not just spam, but personal correspondences, professional correspondences and out-of-the-blue correspondences from people I don’t know. It’s a lot to go through, and if I neglect it for a day (or, more commonly, a weekend) it requires a bit of work to catch up.

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The Wayback Machine for Apps

Mobile and tablet apps change all the time, but there is no public record of the way an app’s user interface evolves with each new revision. What we need is a version of the Internet Archive’s Wayback Machine for apps, but unfortunately because of the siloed nature of this class of software, it’s not possible to simply deploy bots to create one for us.

It occurred to me that one viable alternative would be to crowdsource something similar to the Wayback Machine by creating an app that would let any user upload screen grabs to a central archive on the Web. That sounds much more manual than the Internet Archive’s approach, l know, but in fact I think it could actually be fairly well automated.

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Listgeeks Interviews Yours Truly

Listgeeks is a recently launched social list-making application that lets anyone create a list about anything, and every list can in turn be re-edited into new lists by other users. Listgeeks has its work cut out for it, as lists and list-making are an increasingly crowded space — see Top10, List.ly, Listverse and others — but Listgeeks has, at least, a beautiful, spare aesthetic.

That’s probably no accident, as its founders seem clearly interested in design in general. To help launch the product, they’ve conducted a series of interviews with an eclectic gallery of creative folks including illustrator and author Christoph Niemann, Flip Flop Flyin’ artist and illustrator Craig Robinson and several others.

This morning they’ve published a short interview with yours truly . You can read it here and have a look at the lists I’ve made — and even re-edit them — over on my Listgeeks page.

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An Address Book for Twitter

Yesterday I tweeted that “Twitter needs an address book. Finding users is harder than it should be.” It was a sort of a throwaway tweet, one that I didn’t expect to think about a second time after it was out there, but I was surprised to find that it was re-tweeted at least a few dozen times throughout the day.

We could actually all spend an afternoon making a list of the many things that Twitter needs, but if the service added every single one of them, the end result would be its ruination, I’m sure. Still it really does feel to me that a more robust address book is a serious omission, and now I realize I’m not alone in thinking that. People really want some kind of address book on Twitter.

Some people took my tweet to mean that I wanted some central way of browsing for people that I don’t already follow, but in actuality what I mean is that I want to be able to sort through my current contacts with greater flexibility than is currently possible. Twitter’s current method sorts people I follow in reverse chronological order based on the date that I started following them. That’s moderately useful, but it would be even more useful to me if I could sort that list alphabetically. Or, even better, if this hypothetical address book could translate Twitter handles into real names too, which I’m often (though not always) more apt to remember than the obscure monikers that people often have to adopt when they join the service. I’d also like to see only the people I’ve corresponded with — via both mentions and direct messages — and sort those names by frequency and recency of correspondence, as well as alphabetically. And if these same added capabilities could be applied to the list of people who follow me, as well, that would be great.

That᾿s all I want, really. Otherwise Twitter is just perfect.

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The Enduring Value of Netflix by Mail

I’ve been thinking about Netflix’s Instant Watch service lately, how it’s fueled such tremendous growth for the company, and how it’s no secret that the company’s future lies in streaming on-demand content and not in its traditional business of delivering content on disc via the postal service. In fact, new customers looking to sign up today might be forgiven for thinking that Netflix is primarily a streaming service and that its mail delivery service is just an afterthought, so strong is the company’s marketing emphasis on the former.

At what point will Netflix stop delivering discs by mail and focus solely on streaming? For a lot of us who have been Netflix subscribers since the time when discs-by-mail was its only service, the assumption is that the company won’t make this definitive switch until such time as they can stream about as many titles as they can deliver by mail. I couldn’t find definitive numbers, but it seems generally accepted that the company currently streams somewhere around 20,000 titles from the 90,000 or so that it claims to carry. By any measure, its streaming catalog is currently just a fraction of its disc catalog.

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Home Alone…with All My Stuff

Every serious adult should have an inventory of the possessions in his or her home in case of fire, flood or alien attack, but I don’t. This is one of the things that I’ve been meaning to do forever, and I’ve always thought that software should be able to help me do it. But home inventory software has always struck me as being unrealistically data entry-oriented. That is, most of the packages I’ve seen are predicated on the idea that the user is going to be very thorough and record every data point around each possession: not just the make, model and serial number, but also date of purchase, price, a scan of the receipt, notes on any servicing that might have happened, even a photograph of it… I mean come on. Who’s going to do that?

Part of the problem is that almost all of the home inventory software I’ve seen is intended to live on my hard drive. It’s packaged software (or, now, downloadable from the Mac App Store) that resides locally, tied to a specific computer, with little or no awareness or acknowledgment of the network. In reality, it should live on the cloud where it would make much more sense as a service, and not just because keeping this data physically off-premises is in keeping with the whole point of tracking it in the first place.

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Music at the Speed of Hype

A few weeks ago, fan site Radiohead At Ease — among other sources — reported on an unsubstantiated rumor that Radiohead’s long-awaited eighth album was already complete. Then, this morning, the Internet woke up to find that apparently the album is finished after all and fans can pre-order it immediately. Physical copies of the new record won’t be available for a few months, but the songs will be available for download this Saturday. Wow.

This is the way music works in the 21st Century: no waiting through months and months of unconfirmed deadlines, no release dates announced several quarters in advance, no slogging through interminable marketing campaigns trying to build up anticipation, no manufacturing timelines holding up the delivery of the songs, no record companies just generally getting in the way. When the music’s done, it ships. This will soon be the norm for record releases but at the moment it still strikes me as kind of amazing. Now, if the band could just finish recording their records a bit more quickly, we’d really be living in the future.

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Facebook, For the Win

The Social NetworkThis week’s episode of KCRW’s excellent radio show The Business features a great interview with Dana Brunetti, producer of the critically lauded and Oscar-nominated movie “The Social Network.” In it, Brunetti goes into fascinating detail about how the book and the movie came to be.

“The Social Network” is of course based on the book “Accidental Billionaires” by Ben Mezrich. Apparently, Mezrich and Brunetti have a standing, informal book-to-movie deal — the former writes books that make for good movies, and the latter options them, sometimes before they’re even done. (The Kevin Spacey film “21” is another example.) Such was the way “Accidental Billionaires” turned into “The Social Network”; screenwriter Aaron Sorkin was working on his script while Mezrich’s manuscript was still in progress, working practically in parallel, with the two comparing notes and research. You can listen to or download the interview here.

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