Even as tablets get ever more popular, it still strikes me that we’re not fully tapping their inherent, unique potential to get people making things. To some extent, the early indictment that they are primarily consumption devices is more true than I thought would be the case four years after their debut.

We tried to change this perception with Mixel, but we didn’t make nearly as much progress as I had hoped. That’s why I was so excited when my friend Mark Kawano started a company with the express purpose of transforming the iPad into an intuitive, powerful, emotionally immersive storytelling platform. Today, Storehouse debuts in the App Store and it’s beautiful.

Storehouse bills itself as “The easiest way to way to create, share, and discover beautiful stories.” It lets you pull in your images from everywhere and arrange them into superbly elegant narratives — all within one of the most amazingly supple editing environments ever built on iOS (and that’s saying something). It’s a total joy to use.

Full disclosure: aside from being a friend of Mark’s, I’m also an advisor to Storehouse Media Inc. But that shouldn’t stop you from downloading it and deciding for yourself, because Storehouse is completely free.

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I’m not sure what Apple will announce at its 2013 WWDC Keynote later today, but I suspect the thing at the top of my list is probably not at the top of theirs: significantly more robust multi-user account support throughout iOS.

This is a need that has been sorely felt for some time. To describe it in more detail, I’d break it down into two parts.

First: allow more than one user to login to an iOS device — if not iPhones, which are admittedly intensely personal, then iPads, which are heavily shared devices. Two years ago I called iPads “post-personal computers,” because I saw that they were being readily passed around within households. Since then, I’ve only come to see more of that kind of real world usage. Adding support for those use cases strikes me as not only necessary, but also an opportunity for Apple to gain a meaningful competitive edge over other mobile platforms, which still think in terms of user accounts and not in terms of real usage patterns.

The second part is: allow users to combine their Apple IDs. This is something that I also happened to write about two years ago in a post titled “Multiple User Account Disorder,” and the situation remains unimproved. The gist of it is that people inadvertently create multiple Apple IDs all the time, then find themselves needing to combine them — but Apple has no facility to make that happen, even if you call tech support and elevate your predicament to the highest-ranking and most sympathetic support supervisor you can find. Fixing this problem will relieve untold confusion for many, many users, especially those who are less adept at negotiating the technicalities of having multiple accounts.

I complain that these two elements have not budged much in two years, but that’s not entirely true. In the second half of last year, Apple shipped a modest update to its Apple TV software, which ostensibly runs on iOS, that allows a family to add more than one Apple ID to that device. It’s a bit kludgy, because it requires that users trudge back to the Apple TV’s settings each time they want to switch to a different ID, but I’m hoping it’s a start.

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