The Hire

The HireIt’s an advertising trick of practically evil subtletly, but the five-film series “The Hire” is still worth a look. Ostensibly a collection of short films directed by some major talent — John Frankenheimer, Ang Lee and Guy Ritchie among them — and all starring the highly cool Clive Owens from last year’s “Croupier,” these films are, at heart, a disturbingly clever campaign for BMW cars. The film releases are staggered, with Frankenheimer’s “The Ambush” available for viewing right now, and Ang Lee’s “Chosen” due next week. The one I’m really waiting for is Wong Kar-Wai’s “The Follow.”

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A Place for Everything

Schema for Common Web ObjectsDeveloping Schemas for the Location of Common Web Objects” is a pretty enlightening bit of user research. Michael Bernard polled a group of novices (less than one year of Web experience) and experts (three or more years of Web experience) and asked them to indicate where on a blank Web page they would expect to find some common interface elements (or “Web objects”), e.g. home page link, internal links, search box etc. The diagrams are pretty telling.

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