Looking Good Is Being Good

This study from Consumer Web Watch asked the question, “How do people evaluate a Web site’s credibility?” The results showed that “…the Design Look of Web sites was clearly the most prominent issue when people evaluated Web site credibility in this study. Almost 50 percent of comments about Web credibility contained something about the look of the site, either in general (e.g., “looks professional”) or in specifics (the layout, the colors, etc.). “ The next most popular answer, “Information Design/Sturcture,” trailed by almost 18%.

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Gain

GainHere it is, Behavior’s latest site launch: Gain, the all-new online magazine from the American Institute of Graphic Arts. Gain started life in the dot-com boom as a journal focusing on the practice of experience design, but in this new incarnation it’s all about the increasingly crucial relationship between the business and design worlds. We’ve been working on relaunching this magazine for a while, and we’re pretty proud of it. Enjoy!

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Old Media in a New Media World

This Is a MagazineThis Is a Magazineis a curiosity; an old media concept in a new media context. It’s a Web magazine, but not like Salon.com or even Newsweek, as it’s very literally a magazine that just happens to be on the Web. Your mouse-clicks ‘turn’ itspages, and it lacks true interactivity in a way that suggests a committed principle (though its designers can’t resist the occasional, spartan suggestion of acknowledging its online milieu). It’s a strange idea, but the abundance of evident visual talent behind the whole thing is ultimately winning. Worth a look.

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