is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe. Previously, Khoi was co-founder and CEO of Mixel (acquired in 2013), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “How They Got There: Interviews with Digital Designers About Their Careers”and “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children.
It’s going to take me a little while to really come to grips with the fact that DC Comics has changed its logo, obsolescing the long-standing, Milton Glaser-designed icon for something, well, different. The new mark includes forward-leaning “D.C.” initials against a swooshy, Saturn-like ring in a dimensional rendering, with a hint of Adobe Illustrator-style gradient along its edge. A curiously Captain America-like star, drawn in perspective, punctuates the whole thing.
Putting it bluntly, I don’t find it particularly attractive or probably as utilitarian as Glaser’s original triumph of compactness and visual exclamation. To the designers’ credit, it does attempt to rescue what’s good about its predecessor from the short-sighted imperatives of DC Comics’ current marketing strategy, but in doing so, it completely misinterprets the old mark’s substance for rather shallow style.
The classic, Milton Glaser-designed logo, at left, and the new form, at right.
Don’t Make ’Em Like They Used To
Maybe this is just nostalgia, because I was an avid reader of DC Comics when I was a kid, and I still feel invested in their canon of heroes and pop mythology. As a function of my childhood, the old logo really represents something constant and reliable, even when the tonality of the comic books changed drastically. Just to get pretentious for a bit: the nature of the art and writing and even the economic reach of comic books has metamorphosed in a kind of parallel to my advancement from kickball games on blacktops to PowerPoint presentations in front of corporate officers, but that logo has been always the same, at least until now. It’s my sense of vanity and obstinacy speaking when I say that the new logo just isn’t worthy of the old logo’s legacy, but I really do mean it.
I’ve always worked at design studios rather than within design departments. That is, at shops (usually small) that deal with lots of different kinds of projects for different clients, rather than on a company’s internal design team, working on projects for in-house clients. Those studio jobs haven’t always been glamorous, especially when I was just getting started, but I’ve always enjoyed the varied exposure to different businesses and challenges that kind of environment affords me. It’s been a kind of an education in itself, and I’ve become familiar with lots of industries that otherwise I never would have known much about at all. It’s no accident that, at the last crossroads of my career, I helped found Behavior, rather than looking for work inside a corporate entity.
My first thought when I heard this morning that Adobe has agreed to buy Macromedia was: poor Freehand, always the bridesmaid, never the bride. Though I long ago stopped using that drawing program in favor of Illustrator, it was nice to know that it was still kicking around. Freehand was my first introduction to the Macintosh, and so I carry a quiet little torch for it. For me, anyway, if Adobe decides to finally kill it, it will be like the end of an era. Of course, there’s the possibility that the program’s owners — who licensed Freehand first to Aldus and, when that company was bought by Adobe many years ago (notice a pattern here?), then to Macromedia — will valiantly try to find yet another new publisher. I’ll keep my fingers crossed.