Before I started working for Adobe, I never understood the scale of the company’s annual Adobe MAX user conference. This year’s installment, starting tomorrow and running through Friday in Las Vegas, will welcome 12,000 attendees, up twenty percent over last year—that’s a huge chunk of the creative community. Tomorrow morning I’ll be part of the day one keynote address, where we’ll be talking about lots of new stuff we’ve been working on—including new tools and features for designers. You can stream it live at max.adobe.com.