When I saw this proposed redesign of the Google brand by L.A.-based graphic designer Dana Kim, my jaw dropped a little. I can’t believe no one thought of this solution before—using a search field to suggest the company’s two Os and relying on the elongation of the field to visually express the “oo” sound is extremely clever. (Maybe someone has thought of it before, but it’s the first time I’m coming across it.)

Kim’s stationery designs aren’t half bad either.

Pedants will complain, “That doesn’t say ‘Google.’ That says ‘Gogle.’” Well yeah okay, I guess it could never fly in real life. Still, doesn’t stop it from being brilliant.

See the rest of the project at behance.net.