A very intriguing experiment from the talented folks at Latinotype: until 25 May, you can buy all fourteen styles of their new typeface, called Branding, for any price that you like—so long as it’s least US$1. I hope the company will be forthcoming with the data, or at least the macro-trends, from this sale, as I will be very interested to hear how people value this opportunity. It helps too that Branding is friendly and attractive—a terrific design. Kudos to the team for this adventurous trial.

Learn more at latinotype.com.