This morning I got a link to download something at WeTransfer, as I do every once in a while. I don’t spend much time thinking about that service, so I was surprised today to see how sophisticated their advertising integration is. They have a deal with stock photo service Shutterstock, which runs various loops of ambient video behind WeTransfer’s lightweight interface—I captured a segment of it here. It’s a superb balance of commerce and utility, though admittedly it’s probably not suited for every advertiser. Still, if more online advertising were this tasteful, it’d be a whole different ballgame.
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