This short documentary from 1985 shows Steve jobs at the start of NeXT Computer, meeting with designer Paul Rand to see the company’s new logo for the first time, brainstorming with the NeXT team on the kind of company they want to build, and, in an absurd bit of B-roll, pulling carrots on his hands and knees in an idyllic garden. The voice-over is also ridiculous; the narrator’s voice is deep, authoritative, and something straight out the opening credits for “The A-Team.” Still, it’s fascinating to see Jobs at work, in his element, building his own myth. Absolutely riveting.
The video is part of the YouTube channel EverySteveJobsVideo, which is just what it sounds like.
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