From this past Sunday’s episode of John Oliver’s “Last Week Tonight,” a rant on the surging popularity of native advertising as a revenue model for content publishers and news organizations.

This is not necessarily on par with Oliver’s best work, but I did find it to be a startlingly effective splash of cold water thrown onto the changing face of publishing. We’ve all been looking for solutions to the industry’s continual cascade of woes for so long that the idea of doing away with the divide between editorial and advertising has, over time, come to seem natural, and not at all a big deal. Oliver reminds us that it’s just the opposite.