When I came across this link from Victor Pineiro of Big Spaceship, I was skeptical of how much it could really tell me about the highly subjective, amorphous process of naming products. But I was pleasantly surprised; at the very least, it offers a set of very helpful resources for generating naming ideas, including a pun generator, a portmanteau tool and more. There’s lots of good stuff here; you just have to forgive the campy visuals.

As with all creativity aids, merely using these tools guarantees nothing, especially if they’re abused.