Penguin Books is relaunching its Pelican Books line, an imprint devoted to accessibly written books on contemporary ideas that was shuttered in 1984. New Pelican books will debut in the U.K. this May, sporting a redesigned logo:

The first book will be “The Domesticated Brain” by cognitive scientist Bruce Hood. The cover will look something like this:

You can compare and contrast the new line’s aesthetics with some their predecessors in this wondrous Flickr set of Penguin and Pelican book covers.