Even as tablets get ever more popular, it still strikes me that we’re not fully tapping their inherent, unique potential to get people making things. To some extent, the early indictment that they are primarily consumption devices is more true than I thought would be the case four years after their debut.

We tried to change this perception with Mixel, but we didn’t make nearly as much progress as I had hoped. That’s why I was so excited when my friend Mark Kawano started a company with the express purpose of transforming the iPad into an intuitive, powerful, emotionally immersive storytelling platform. Today, Storehouse debuts in the App Store and it’s beautiful.

Storehouse bills itself as “The easiest way to way to create, share, and discover beautiful stories.” It lets you pull in your images from everywhere and arrange them into superbly elegant narratives — all within one of the most amazingly supple editing environments ever built on iOS (and that’s saying something). It’s a total joy to use.

Full disclosure: aside from being a friend of Mark’s, I’m also an advisor to Storehouse Media Inc. But that shouldn’t stop you from downloading it and deciding for yourself, because Storehouse is completely free.