Last night I wondered aloud on Twitter why window-based air conditioning units are so poorly designed, and why the technology seems so primitive. The average window unit, circa 2013, more or less resembles its forbears from decades ago: it’s still noisy, inelegant, heavy, and it looks like it was designed as a set dressing for “Logan’s Run.”
It was sort of an idle tweet, but it garnered a surprisingly fervent response. There seems to be broad agreement not only that these machines seem hopelessly stranded in time, but also that that shouldn’t be the case. The fact that no James Dyson has reinvented the window unit is a surprise to nearly everyone. After all this is a market in the billions of dollars; if a crafty entrepreneur could create a product that successfully addresses even just a sliver of that, they’d be doing very well.
To me, this is one of the enduring mysteries of contemporary industrial design, which has over the past twenty years sought to reinvent, redesign or elevate out of commodity status almost every object in the home, from vacuum cleaners to thermostats to toaster ovens. The closest thing to innovation that the AC market seems to have produced is so-called ductless air conditioning, but those units don’t address the problem that most Westerners want to solve with window units: cool a room with a machine that costs less than US$1,000. Ductless AC units are significantly more expensive to buy and considerably more difficult to install. And perhaps as a result, they are nowhere near as prevalent as window units.
Anyway, when I wrote the tweet I felt like I’d been lamenting this situation for years. It also occurred to me that I might have blogged about it before. When I did a search on Subtraction.com I realized that was in fact the case — I first wrote about this back in 2003. Ten years later, nothing has changed. If you’d have told me back then that that would be the case, that even by 2013, no one would come along and solve this problem or grab this opportunity, I wouldn’t have believed you. I guess it just goes to show you how our supposedly torrid pace of change is sometimes not so speedy after all.
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