After “The Undefeated,” the recently released documentary about Sarah Palin, ran for its second weekend in theaters, its promoters applied considerable spin to its box office performance. Box Office Mojo takes a closer look:
“To put these numbers into further perspective: The Undefeated’s ten theaters on opening weekend yielded 159 showings. Using the current average ticket price of US$7.86, that means the movie played to an estimated 52 people per average showing or at about one-fifth to one-quarter capacity. In the movie’s second weekend, which had 211 showings, the per-showing average attendance dropped to 15.”
Read the full analysis at Box Office Mojo.
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