This compilation of screen grabs from various ad agencies’ Web sites as seen on the iPhone shows how slow the advertising industry has been to respond to the advent of a Flash-less environment. A disproportionately large number of them are broken due to the unavailability of Flash, and almost all of them show a poor regard for graceful degradation. If you’re running a multimillion dollar business, as I assume most of these agencies’ clients are, why would you trust your marketing and advertising to a company that still, three years after its introduction, can’t design for the mobile computing device that dominates the popular discourse? See the full inventory here.
On a side note, the Swedish outpost of Grey Advertising has gone in the completely opposite direction: the TAXI Creative Network reports that Grey Stockholm has abandoned its own site and moved entirely over to Facebook. That’s embarrassing in a whole different way.
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