Courtesy of the excellent indie film site Mubi, a quick overview of a seminal designer from the formative era of American advertising: “Frankfurt was a brilliant designer as well as a great ideas man, and his most innovative marketing concept, starting with ‘Rosemary’s Baby̵ in 1968, was to see the packaging of movies as a totality — designing the titles, posters, trailers and ads with one common look and theme.”
In addition to “Rosemary’s Baby” and “Downhill Racer,” shown above, Frankfurt contributed to a host of films from the 60s and 70s, many of which you’re sure to recognize. And yes, of course, the write-up includes the obligatory reference to “Mad Men,” so rest assured Don Draper fans, you can continue to view that era through the lens of that show — much as your knowledge of “Happy Days” rounds out your view of the 1950s. I kid! Read Mubi’s write-up here.
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