The Helvetica Killer

Ratings

3 of 5 stars
What’s this?

“Type designer Bruno Maag of Dalton Maag, views Helvetica’s popularity with a mixture of bemusement and irritation. So he has decided to do something about it. With the Dalton Maag team, he has created Aktiv Grotesk, a typeface designed to provide an alternative (and, he hopes, improvement) to Helvetica.”

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  1. It is interesting that Helvetica, whether the design itself or its ubiquity, cause(s) such consternation.

    Aktiv Grotesk is a nice alternative, but then again so is good ol’ Akzidenz Grotesk. When I want/need a sans serif of that pedigree, that’s the one I most frequently opt for.

  2. It was an interesting read and his font designs are really beautiful, but I have to say I was deeply disappointed when I saw his website.

    The number of typographic errors on that website are too many to count. It’s so bad you almost can’t even read it. It really does a disservice to his beautiful typefaces. I wish somebody would help him.

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