is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe. Previously, Khoi was co-founder and CEO of Mixel (acquired in 2013), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “How They Got There: Interviews with Digital Designers About Their Careers”and “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children.
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Not only do you pay for the device, but AT&T gets to free-ride on your internet connection too. I think they should be paying me.
How is it that Toyota gets called to Congress because they failed so miserably but AT&T can go untouched and unnoticed?
There is a sweet spot where this device makes sense and isn’t offensive: if you live an area with decent broadband and poor cellular coverage, and want better home service without expecting that AT&T would necessarily provide it. It works well, too, if you make a lot of daytime minute calls and have 2 or more phones on a family plan.
I have no idea why AT&T doesn’t pick its top 500,000 accounts by dollar volume cross-referenced by call quality (since the firm tracks that), and just offer to send them a MicroCell for free.
The sad thing is I’ll pay it because they have the iPhone. $1 says sending the signal up our craptacular Time Warner internet connection won’t be much better than ATT’s phone system lottery.
I too was reminded of the (Tom Selleck-voiced) “You Will” series of AT&T commercials when I saw on AppleInsider that AT&T is going to launch a line of re-branding spots with the tagline “Rethink Possible.”
Unless they’re saying reliable wireless service in my building is impossible, so I need to rethink my expectations…
I do agree that it’s pretty outrageous to be asked to spend more money to get the service we all thought we’d be getting. But even more disturbing to me is the idea of mini cell towers in our homes. Wi-fi is already flooding us with dangerous EMFs, I can’t even begin to imagine the health issues we’ll start seeing with this new addition to the toxic EMF overload.
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