Subtraction.com

Steve Heller: Take My Business Card…Please!

Hilariously over-the-top and aggressive advice on how not to wimp out on designing a business card.

“Life is not about being liked. It’s about being effective… My card is die-cut. My card is foil-stamped. My card is embossed. My card — instead of telling you that I’m a CEO, because who cares about my title? — tells you about the result I generate. I build crowds! Guaranteed. What do you do ‘guaranteed’?”

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