Subtraction.com

AIGA Voice: How the Web Made Me a Better Copywriter

In this must-read for anyone publishing online, Cathy Curtis, former staff writer at The Los Angeles Times and the principal of Los Angeles-based copywriting and communications company Textual, outlines the principles she’s learned for effective writing on the Web.

“This medium has led me to develop a different way of writing — tighter, simpler, more transparent. The results, I believe, are greater clarity and persuasiveness, and a speedier, more user-friendly read.”

It’s like I often say: usability is a quality of writing too.

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