Photographer Matt Siber’s two series of gently manipulated photographs transform the very tall roadway signage found in the Mid-west into eerily beautiful commentaries on advertising. “Elimination of the support structure in the photographs allows the signs to literally float above the earth. In some cases the ground is purposefully left out of the image to further emphasize the disconnect between the corporate symbols and terra firma.” Be sure to see both the first and the second series.
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