“The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.”
What a disaster, though I think the reversal is clearly needed since the new packaging is virtually useless for shoppers. The root of this problem — and this is for a much longer blog post for another day — has less to do with PepsiCo than with the design and branding industry in general, I think. Not every client who thinks they need a redesign really needs a redesign.
+