According to a report from iPhone metrics company Pinch Media, “of the users who download free applications from the App Store, only twenty percent use the app the next day, and far fewer do as the days pass. For paid applications, the return rate is only slightly better: thirty percent of people use the application the day after they buy it. The drop-off rate for paid applications is about as steep as for free applications after the first day.” If accurate, this research could upend a lot of the thinking around the viability of mobile applications. Based on my own experience at least, it seems plausible.
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