“[The Memorial Sloan-Kettering Cancer Center]’s work with IDEO comes as businesses increasingly tap the design world for fresh ideas on management. Some are struggling with new business models and unexpected rivals; others seek new approaches to old problems.” Heaven knows I hope this is in actuality a legitimate trend, but this article reads more like a press release from the remarkably effective IDEO publicity machine than accurate reporting. Not a single additional design firm is mentioned.

Jump to this link