“Aimed to launch on the the BlackBerry Storm’s version 4.7 operating system, the BlackBerry Application Center will allow the user to find, browse and install/upgrade third-party BlackBerry apps hosted by carriers.” Setting aside the fact that it’s aesthetically and typographically anemic compared to Apple’s, I wonder why RIM waited so long to do something like this. Can it really be that the idea didn’t occur to them until after the App Store launched? That they are really only executing in reaction to Apple’s moves instead of trying to get out ahead of the game? If so, a change in approach would seem to be warranted.

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