Digital evangelists: if you have any doubt about the convincing power of print, then order yourself a book of your own making over at Lulu.com — remember to put your name prominently on the cover — and show it around to your friends. That’s what I did for a project I’m working on with Steven Heller; I wrote and designed a ten-page spread (illustrated by my good friend, the incomparably hilarious Olso Davis) and created a PDF in which the pages are repeated over and over again about fifteen times, then sent it off to Lulu.com for a single hardcopy.
The effect I was going for was a kind of bookish trompe l’oeil in which I create the impression of a real, full-length book. But more on that when the project actually comes to fruition.
In the meantime, I’m very pleasantly surprised and delighted by my first experiment with Lulu.com. I just got the end product in the mail last week, and when I opened it up I saw it was really just a bunch of laser prints hardbound together — nevertheless, it’s convincing as heck. When I show it to friends and colleagues, their eyes light up with amazement at my name on the cover. I mean, it stops people in their tracks. Sadly, Web sites don’t do that.