Subtraction.com

Selling Out and Selling More

The first batch of my Hel-Fucking-Vetica tee-shirts are just arriving in mailboxes today; if you ordered yours before last Thursday, you should be seeing it soon.

So far the shirt has been selling way beyond my expectations; I’m terribly grateful to everyone who’s shown their support or just liked the shirt enough to order one for themselves. As I mentioned, I printed just one-hundred and fifty of these tee-shirts; in just the first week, about a hundred of them had been sold to lucky buyers, and they’re still selling briskly. Supplies are limited, so you’d better act fast if you want yours.

Shirts of the Future

A few people have asked me if I’ll reprint the shirts after the first batch is gone. I wouldn’t rule it out, but right now I doubt it. If I do, I’ll probably change up the color combination a bit, to preserve the uniqueness of that first batch, and so as to not ‘cheat’ the shirt’s early adopters.

Below: Tee two. Everyone gets a kick out of a Cooper Black-themed tee-shirt, right?

Rather, I’ve had so much fun with this tee-shirt stuff that I’m thinking of running a brand new design altogether, again in fairly limited quantities. It’s got a similar sensibility to the Hel-Fucking-Vetica design, but this one is a bit less profane, which I think will come as welcome news to those who shied away from its predecessor on grounds of simple politeness. The idea came to me on the way to work one morning, and it gave me a chuckle all day long. However, I’ll be the first to admit that what makes me laugh on the way to the office doesn’t necessarily make for a tee-shirt that people will want to wear, much less to pay for. Let me know what you think.

And for the record, I think Cooper Black is a gorgeous typeface.

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