Time is a weird phenomenon when you’re holed up in a week-long series of business meetings, as I was this past week in Nashville. On Tuesday evening, it felt as I’d been there for a whole two weeks rather than just two days. Nearly every minute of every day was scheduled; if we weren’t meeting, we were preparing for the next meeting, and by Friday morning it felt like it had been a whole month we’d been there. But now I’m back in New York, and I can’t believe it was almost an entire week ago that I was leaving for the airport; I remember the sandwich I was eating just before walking out the door last Sunday like it was just two hours ago. Very odd.

Though I’m freakin’ exhausted, I have to say though that it was probably one of the most productive kick-offs in which I’ve ever taken part. We met with some forty-odd stakeholders and cranked through a huge requirements and information gathering agenda, led principally by our information architect. We do projects of all kinds of sizes at Behavior, but even the big ones aren’t always as intensive and well-structured as this, so it has me in a pretty positive state of mind about getting started on the design. It makes such a big difference to have properly conducted the necessary research at the beginning of a project. Now comes the hard part. Actually, now I take it easy for a day and a half first.