Subtraction.com

Suite Smell of Success

Just a tip of the hat to Adobe for the packaging of their soon-to-be-released Adobe Creative Suite, which bundles and not-so-cleverly rebrands the software giant’s flagship applications by appending a “CS” to each. This new creative strategy finally, finally does away with the cheesey-ass Photoshop eye logo and the Illustrator Venus logo, both long-standing icons that grew tired long ago. These new designs are sophisticated and attractive, and they kinda sorta help Adobe catch up with modern software packaging trends kicked off four or five years ago by Neville Brody for Macromedia. Better late than never.

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