The inside of the matchbook reads in part:
The United States Government is offering a reward of up to $25 million dollars for information leading to the capture of Usama bin Laden, Ayman Zawahri, Saif Al-Adel, or any other leader of al Qaeda. Reward may also include relocation with your family.
Scary, huh?
Matchbooks seem like a strange promotional medium, but the somewhat unseemly connotations of a bounty program probably demand advertising only on the fringes of culture. The Rewards for Justice program, of which this little curiosity is a part, makes an effort to come across as legitimate and above board, but no one I know had heard of it before. The whole thing leaves a bad tase in the mouth.
+