This Is a Magazineis a curiosity; an old media concept in a new media context. It’s a Web magazine, but not like Salon.com or even Newsweek, as it’s very literally a magazine that just happens to be on the Web. Your mouse-clicks ‘turn’ itspages, and it lacks true interactivity in a way that suggests a committed principle (though its designers can’t resist the occasional, spartan suggestion of acknowledging its online milieu). It’s a strange idea, but the abundance of evident visual talent behind the whole thing is ultimately winning. Worth a look.