Subtraction.com

Q&A UI

De-construct, a UK Web design shop that rose from the ashes of Deepend UK, has an ingenious Web site that plays on the firm’s name in a super-smart way: rather than explicitly cataloging the site’s contents in the form of a navigation (which is what 99% of sites do), they offer a dead-simple Q&A prompt. With each keystroke, the interface auto-completes your typing with possible terms inside its “library.” Totally brilliant. It makes me a little jealous too that they have such a great site — looking at their story, I realized that they began life at the same time as Behavior.

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