Earlier this week The New York Observer’s Betabeat ran a cover story on the challenges that Condé Nast has faced with its app strategy. I’ve been a longtime critic of the approach Condé Nast has pursued (I outlined most of these thoughts in this blog post from last year), so I was interviewed as part of the reporter’s research. There are a few choice quotes from me in the final article, which you can read here.

Today, the writer, Nitasha Tiku, published a second piece which is basically a transcript of the interview she conducted with me. It’s a more complete rendering of our chat and my thoughts, and so I thought it may interest some of you out there. Read the interview here.

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